BoohooMAN have teamed up with American skateboarder Boo Johnson to release their first-ever skatewear edit set to drop tomorrow to mark their first foray into the world of skateboarding suited apparel.
Inspired by the personal style of the 27-year-old, day-to-day suits and the skateboarding culture world as a whole; the drop includes a slew of hoodies, tees, cargo pants and more with standouts like the sunflower print teddy jacket elevating the release. Cleveland Campbell, Creative Brand Manager, commented on the relationship, saying:
“For me, this campaign embodies so much more than meets the eye. Skateboarding carved a significant place in street style a while back so Boo has always been somewhat of a muse to us. It was a natural fit from the beginning, our vibe and style aligns perfectly.”
Check out the accompanying campaign in full below and shop the release via boohooman.com on September 17th.
