Luxury fashion behemoth Farfetch recently launched their ‘Open Doors’ campaign alongside a new web aesthetic, logo and monogram called’ The FARFETCH Fuse ‘to mark the start of their fresh brand identity.
Captured in partnership with creatives from around the industry including British photographer Harley Weir, Chinese photographer Leslie Zhang, Russian stylist Lotta Volkova and French filmmaker Simon Cahn; the diverse cast aims to showcase ‘fashion at its finest’ with the likes of playrights, singers, actors and models at the forefront of the campaign. Ronojoy Dam, Farfetch ‘s director for brand and culture commented on the announcement:
“Our campaign is enriching and uplifting, beautiful and forward-looking. Our vision is heartfelt–we wanted it to feel inclusive, elegant and idiosyncratic in equal parts. Fashion is about dreaming, storytelling and expression – designed now more than ever to be empowered and empowering. We are proud to have worked with visionary international talent to bring this campaign to life”
Check out the entire campaign below and go to the Farfetch website to experience the latest look.
