Ten months ago, Reebok launched its first plant-based running shoe. Now Reebok has revealed that the plant-based sneaker will be launched on October 1 along with a limited edition pack. The first 50 customers in the USA will receive a storage box set up by Siena Farms. In addition, Reebok will donate a CSA box for every purchase up to 50 people battling food poverty through a group farm sharing initiative funded by Siena Farms.
Dubbed the Reebok Forever Floatride GROW, the sneaker is part of the pledge of the company to reduce the usage of petroleum-based plastics in footwear. Previously, Reebok has made a series of fashion shoes made from cotton and corn. However, the Forever Floatride GROW, is the first plant-based sneaker to be released in Reebok’s New England headquarters.
“The earth is a runner’s arena, and we have a responsibility to help detox the world for the athletes who run in it,” said Matt O’Toole, founder of Reebok. “Our Cotton + Corn collection was the first step in making shoes from things that grow. Now, we have taken an award-winning running shoe, the Forever Floatride Energy, and reinvented it using natural materials to create what we feel is the most sustainable performance running shoe on the market.”