Camera Nazionale della Moda Italiana has declared that in the midst of industry-wide disturbance due to Covid-19, Milan Fashion Week will be proceeding, though carefully, in the not so distant future.
The association’s authentic articulation portrays the procedures as a “landmark antidote to uncertain, rapidly-evolving economic and cultural times.”
Running from July 9 to July 13, the debut Milano Digital Fashion Week will see Italian brands, for example, Gucci, Prada, and Ermenegildo Zegna delegated a one-hour space in which to introduce SS21 menswear and womenswear pre-assortments for a computerized crowd.
There will likewise be two live occasions from Etro and Dolce and Gabbana, and two committed “showrooms” for rising ability, just as a space for framing and conversation on how the business can push ahead post-Covid.
The full timetable is accessible here.