3M has also expanded into the realm of footwear, adding its distinctive translucent content and innovative details to traditional and contemporary silhouettes from Adidas to Reebok. With this collab, though, the business follows a more nuanced approach.
Nike partnered up with 3M for the “Silver” version of the Air Force 1. The collab will subtly update crucial info. Notably, the bold red-branded label is located at the top of the shoe and the reflective / silver Swoosh is prominently stamped with “3M” across and features red stitching around the sides.
The famous Air Force silhouette is preserved in its classic identifiable shape, with 3M upgrading the white base key info. The Swoosh is the only element that has been subtly reflective. What makes this a familiar 3M mark is the Swoosh logo.
The 3M x Nike Air Force 1 “Silver” is now available via Asphalt Gold.