Hood By Air is Officially Coming Back
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Hood By Air is Officially Coming Back

By July 14, 2020No Comments
Getty Images / Thomas Concordia

Following a spell as visitor fashioner for Helmut Lang, Shayne Oliver has declared the authority relaunch of his name, Hood By Air.

Hood By Air – which has been on break since 2017 – is relaunching on the grounds that, as indicated by Oliver, “even now gentrification leaves no physical spaces for new, influential ideas to exist or reside. So Hood By Air will be a place for these ideas to have a home.”

The four-overlay relaunch has been separated into “HOOD BY AIR,” “HBA,” “MUSEUM,” and “ANONYMOUS CLUB”. Every year, “HOOD BY AIR” will have a themed occasion or initiation which will be spoken to and reworked as collectible style items.

“HBA” will exist as a direct-to-customer stage discharging items “without the constraints of old-world calendars and cadence.”

“MUSEUM” alludes to the documented pieces from the first Hood By Air brand, which visitor creators in-living arrangement will reevaluate for another age. “BBy leveraging past icons and silhouettes born from young BIPOC creatives, a new future will be informed and developed” peruses a brand articulation.

In the interim, “ANONYMOUS CLUB” will work as an autonomous stage to help developing ability.

HBA’s 2020 relaunch will initiate with a constrained version T-shirt dropping this Thursday alongside another restricted release Cash Card planned in a joint effort with the blade tech Cash Card App. All returns from the T-shirt deals with go towards Black Trans Femmes in the Arts, Emergency Release Fund, and Gays and Lesbians Living In A Transgender Society.

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HOOD BY AIR IS A MONUMENT TO YOUTH CULTURE – AN INSTITUTION DEDICATED TO NEW IDEAS, HOUSING AND TRANSFORMING THEM INTO WORKS OF ART AND FASHION. 13-YEARS-AGO YOUNG, BLACK AND POC CREATIVES STARTED HOOD BY AIR, CREATING SOMETHING ENTIRELY UNIQUE IN FASHION. OVER A DECADE LATER, WE CONTINUE TO PRODUCE OBJECTS AND ARTIFACTS THAT TRANSCEND ATTITUDES AND IDEAS IN ORDER TO CHALLENGE WHAT LUXURY MEANS FOR FUTURE AUDIENCES. IN RECENT YEARS WE HAVE SEEN THE CREATIVE INDUSTRIES DISTANCE THEMSELVES FURTHER AND FURTHER FROM REAL CULTURE. RADICAL WORKS HAVE BEEN PUSHED OUT BY GENTRIFICATION. THE YOUTH HAVE BEEN ROBBED OF THE PHYSICAL AND PSYCHOLOGICAL SPACES NECESSARY FOR NEW IDEAS TO GROW. THE SYSTEM IS ANTIQUATED, AND WE WANT TO REPLACE IT WITH SOMETHING NEW. THERE IS ANOTHER WORLD THAT NEEDS TO BE CREATED. WE’VE DONE IT BEFORE, AND WE’RE DOING IT AGAIN. TODAY, WE INTRODUCE ANONYMOUS CLUB, A VEHICLE TO PROMOTE AND SPONSOR YOUNG TALENT. THESE YOUTHS AND THEIR PROJECTS WILL BECOME A PART OF OUR WORLD, A COMMUNITY WE CALL THE HOOD BY AIR ALUMNI. HOOD BY AIR, THE NEW INSTITUTION.

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The restoration matches with industry-wide interruption because of Covid-19 that is seeing numerous originators requiring a reevaluation of old-fashioned market frameworks, chains of importance, and calendars.

“There is another world that still needs to be created,” says Oliver. ” It’s about tearing the old one down while figuring out a way to build a new one up, and in the midst of all of that, amplifying the ideas and conversations that we feel are important. 13-years-ago Hood By Air was birthed out of young, black, and POC creatives performing at the highest level. This was the contemporary output because no one else was doing it. Hood By Air resides here to allow risk and be vanguards for where it’s going next. Hood By Air, the new institution.”