For its new release, Billionaire Boys Club and ICECREAM have recruited Japanese label mindseeker ‘s help. It’s integrating a selection of graphic-heavy streetwear basics with the beach lookbook image.
BBC / ICECREAM has created many classic motifs, several of which are used in this partnership. Those involve the racing horse, the dollar sign and the stars, all followed by mindseeker branding.
See below the entire set including running shoes, a varsity shirt, hoodies and more. The range is set to debut online stores August 8 on the mindseeker and Billionaire Boys Club / ICECREAM.