Reebok launched its first-ever plant-based premium running shoe ten months ago. Reebok has now announced that the plant-based sneaker will be launched in October at some point.
The sneaker, called the Reebok Forever Floatride GROW, is part of the brand’s commitment to that the use of plastics based on petroleum in footwear. A range of lifestyle footwear manufactured using cotton and maize was previously made by Reebok. The Forever Floatride Rise, though, is the first performance sneaker based on plants to come out of the New England headquarters of Reebok.
“The earth is a runner’s arena, and we have a responsibility to help detox the world for the athletes who run in it,” said Matt O’Toole, Reebok brand president. “Our Cotton + Corn collection was the first step in making shoes from things that grow. Now, we have taken an award-winning running shoe, the Forever Floatride Energy, and reinvented it using natural materials to create what we feel is the most sustainable performance running shoe on the market.”
The Reebok Forever Floatride GROW is an updated version of the Forever Floatride Energy. The midsole is made of castor beans grown sustainably, while eucalyptus trees and algae foam are used to produce the upper one. Rather than the petroleum-based rubber usually found in other performance goods, the rubber outsole is sustainably sourced from real rubber trees.
Reebok claims that in their performance shoes, the plant-based running sneaker performs as well as other, best-in – class shoes, retaining the lightweight cushioning and durability runners appreciate.