With a new Nike collaboration, Slam Jam is back, this time working on one of the most popular silhouettes of the year in the Dunk. Two colorways of the iconic sneaker, here offered in “Light Gray” and “Black,” are presented by the Milan retailer.
Slam Jam owner Luca Benini has long been a fan of the Dunk. “I remember one of my first contacts with the Dunk happened thanks to the Air Jordan I when they came out in 1985. I then discovered its inspirational role,” he said.
“The Dunk had a strong impact for sure, acting as one of those elements helping global connections to shape and develop the now-called street culture,” Benini continued.
The “Light Gray” and “Black” Dunks draw inspiration from the history of the silhouette and the process of experimental design by both Nike and collaborators over the years. Slam Jam continues to push the sneaker boundaries, implementing upside-down branding on the tongue tag, which echoes the upside-down Swoosh Blazer collab of the retailer.
“This Dunk expresses the values of simplicity and the attention to innovative details, which alongside our rebel attitude, define the Slam Jam DNA,” said Benini.
The Slam Jam x Nike Dunk releases first in “Light Gray” on October 3, followed by the “Black” iteration on October 30.